As Swingly has grown, it’s become even more meaningful than I ever imagined. Every storefront is a reminder of how important pretend play really is — it gives kids independence, sparks creative problem-solving, and builds confidence as they step into their own little world.
Most of all, it brings back the kind of simple, joyful play we loved as kids. And we’re here to help you create those same playful spaces for your family.
Meet Our Founder
Hi there, I'm Melissa! At Swingly, we're here to help you create a world of play with ease, where your kids can imagine and learn. We're thrilled to have you as part of our Swingly community, and we can't wait to see your little shop owners on their grand opening day!
How We Started
I still remember vividly the whirlwind of early 2020. Just like many parents at the time, I found myself overwhelmed and scrambling to keep my kids engaged and entertained amidst the chaos of everyday life.
I still remember the whirlwind of early 2020. Like so many parents, I was overwhelmed and scrambling to keep my kids engaged amidst the chaos of everyday life. My two little ones loved imaginative play, especially pretending to run their own shops.
But as screens became the easiest way to keep them occupied, I felt that tug of guilt. I wanted something different...a way to bring back the kind of simple, joyful play I remembered from my own childhood.
Swingly brings that magic back, without cords or screens. Just a doorway and a big imagination.
More than a toy
What we created not only brought fun back into our living room but also served as an educational tool, teaching my kids about entrepreneurship through immersive play shop themes. They learned important life skills like teamwork, problem-solving, and financial literacy—all while having a blast!
With over 20 years in product and brand development fuelled by my experiences as a mom, I felt the urgency and drive to fill this gap in the market. When we successfully launched Swingly through Kickstarter in 2021, it was a heartfelt moment for me. I felt like I was finally providing other busy moms a solution I wish I had long ago.
Today, it's incredibly rewarding to see the joy Swingly brings to countless families. Kids are happier and more engaged, while parents like me no longer spend hours setting up complicated playtime arrangements. Swingly has transformed our home—and I believe it can transform yours too. With Swingly, a world of creative fun is just a doorway away.
